Having trouble finding your ideal foundation?

05 April Ayesha Farhad 8 Comments


The beauty industry in the UK is one of the most popular and profitable being worth approximately over £17 million and statistics indicate that this will increase as the year progresses. 


While beauty may be great for the national economy, it is not beneficial for the consumer's pocket.  Records show that the average British female will spend an overwhelming £100,000 on beauty products in her lifetime.  It is seen that facial beauty products occupy the largest proportion of this amount with the average annual spending amount being approximately £279.41.  That calculates to be £18,000 or so across the woman's overall life span.

One of the top attributes all women aspire towards is having a healthy complexion.  Statistics show that approximately 24% of females cite dry and cracked skin as their largest concern, with oily complexions following closely at 22%.  Contrary to popular belief, acne is not the most concerning attribute coming in at only 15%; however, it does still contribute to the disruption of a healthy of complexion.  This explains why foundation is another big facial beauty product expense.

By using a high quality foundation from a designer brand, it is possible to gain a healthy complexion.  Unfortunately, this designer brand setting can cost the average person up to £30 or more; therefore, it is essential that we find the best foundation first time around to avoid unnecessary expenditure.  While colour-matching is often performed in-store, the artificial lighting and professional application can result in choosing the incorrect product.

Needless to say, it would be ideal if we could take home generous samples of brand foundations to try each for several days.  You would not have to waste money on products that are not well-suited to your skin type or tone. 

The positive news is that free beauty products are now available from Wow Free Stuff giving you a full month's worth of foundation samples from designer brands.  The products can be collected from store counters and tried at home.  I tried the items myself to find the perfect foundation for my skin tone and here is what I discovered:

The Clinique Superblanced™ Silk Makeup SPF 15 10-Day Sample

As part of the WOWFreeStuff free samples selection was this Clinique foundation product.  A new, highly rated item that is ideal if you are searching for a foundation offering sheer to moderate coverage.  It has an oil-free base with a natural, 'naked' matte finish making it perfect for combination or oily skin types.

The unique formula of Clinique's Silk Makeup sample is beneficial because it adds moisture to the skin removing oil where required.  This mixture not only improves the skin's complexion, but also makes the wear comfortable throughout the day.  The SPF protection is a bonus feature helping the skin appear vibrant and as attractive as it would without a foundation.

Even with the advantages of the product, a bottle of this foundation costs a mere £23 making it ideal for your skin and pocket.

The Clinique Superblanced™ Silk Makeup SPF 15 foundation was the first sample I tried and I was initially very impressed with its performance.  The assistant at the beauty store matched my skin tone well applying blusher and lipstick in addition.  I walked out of Boots pharmacy feeling like a model, convinced I had located my perfect product.  Unfortunately, this was not the case.

As time passed, I attempted to replicate the initial look created by the assistant at Boots.  Sadly, I found this procedure too difficult to perform and I found that the foundation was not blending correctly.  It began appearing too rigid and heavy for my preference and I was no longer interested in the formula.

The Estee Lauder Double Wear Stay-in-Place Makeup SPF 10 10-Day Sample

Voted first in the United Kingdom, the Double Wear by Estee Lauder is an iconic foundation beauty product.  Its promise to keep the wearer appearing fresh and natural-looking is the base of its cult following.  Regardless of what you are doing, where you are, the climate or culture, Estee Lauder ensure that you will continue looking flawless.

The beauty product is available in 44 skin tone colours making it near impossible to not find a foundation to match your skin.  I was lucky enough to receive a free 10 day sample of this foundation by following the directions on WOW FreeStuff.

When collecting my sample from the House of Fraser, the Estee Lauder beauty counter assistant provided me with information regarding the product and its advantages.  She used an eye match tool to find the ideal colour for me and tested a sample near my neck.

I will admit, I was not keen on the foundation in the beginning as I prefer lighter formulas.  I was also put off by the product's supposed 24-hour durability.  I felt the foundation was not suitable to my face and as the product was not applied to my face in-store, I had yet to determine whether or not it was worth my time.

When I used the sample at home, I began to take an interest and it grew on me.  While I do find the formula to be slightly heavy, the colour tone match was perfect and looked natural.  I am also highly impressed with the buildability of the foundation.

The Smashbox Studio Skin 15-Hour Wear Hydrating Foundation 7-Day Sample

As noted in Glamour Magazine, the Smashbox Studio Skin foundation is one of the most beneficial beauty products and is definitely worth spending money on.  Created without the use of chemicals, oils or dangerous fragrances, this product can hydrate the skin without unwanted shine.

The Smashbox Studio Skin Hydrating foundation is a highly practical option for daily use.  It is perspiration-resistant and offers 15-hour coverage for the wearer, which is ideal for people who have busy lives or enjoy attending the gym after work. 

The question remains: is this product ideal for your skin tone?  I was curious if Smashbox had developed the perfect foundation for my skin, so I tried the free 7 day sample with thanks to Wow Free Stuff.

Disregarding the popular Studio Skin Primer, I had not used a Smashbox product before in my beauty regime.  I was slightly dubious about the product; however, the counter assistant at Boots assured me that this foundation was fantastic.  In fact, to convince me she even threw in a hydrating prima sample.

Similar to the Estee Lauder option mentioned above, this product was tested on a small portion of my face.  It was only once I returned home that I was able to see the full effect on my entire face.  The result: I like the product.

Smashbox has really smashed it out of the box with this foundation.  It is beneficial in that it glides on easily during application and was not too matte in appearance.  Lighter than the other samples, it met my colour preference and skin tone needs.

The Estee Lauder Double Wear Nude Cushion Stick Radiant Makeup 10-Day Sample

A second free sample from Estee Lauder was the Double Wear Nude Cushion Stick foundation product.  This was an ideal option because it presented as a liquid makeup stick and a pro tool in one. 


The formula was light in weight and hydrating giving the skin a healthy complexion.  It is easily used for sheer to medium coverage and can last for approximately eight hours.

Do you struggle with choosing the right foundation for you? What are the other aspects that you look for when trying to find that perfect foundation for your skin?

8 comments:

  1. Sometimes it's so hard to find my shade - I usually have to pay the big bucks to find what I need -thanks for the post and info!

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  2. Clinique makes some incredible products, but I always struggle with finding my shade there. Since my skin is so dark I end up having to op for MAC typically.

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  3. I used to wear Estee Lauder Double Wear for years! The light version is lovely too and more natural if you dont want something too heavy. I love that they have a wide choice of shades xxx

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  4. I need to give this a try I desperately need some new foundation and the one I liked is no longer available :(

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  5. Finding the right shade of foundation can be very tricky. I am lucky to have found mine.

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  6. I didn't know about samples you can get I am going to remember that next time thanks for the tip X

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  7. I've been looking for a new foundation. I used to use Double Wear but it dried my skin out badly so I switched to Benefit Oxygen Wow. This was great for a while but it just doesn't sit right on my skin anymore. I've been thinking of trying the Smashbox one instead

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  8. you should also add pictures with the names but nice review thanks :)

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